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Yahoo: Romania, piata promitatoare pentru publicitatea online

03.06.08 20:58

Yahoo vede in Romania, Turcia si unele state din Asia de Sud-Est drept cele mai promitatoare piete in domeniul publicitatii online."Aceste piete se apropie de un moment de referinta. Odata cu cresterea gradului de penetrare a Internetului, asistam la un interes sporit pentru serviciile de publicitate online", a declarat, marti, Prashant Mehta, vicepresedinte pentru pietele emergente al furnizorului de servicii online Yahoo!, citat de Reuters.

Astfel, potrivit oficialului, in Romania si Turcia, precum si in Vietnam, Filipine si Malaezia, gradul de penetrare a Internetului este de peste 20%.Potrivit Yahoo!, in urmatorii trei ani, veniturile obtinute de companie din publicitatea online pe pietele emergente vor inregistra un ritm de crestere superior ratei de 30%, in conditiile in care numarul utilizatorilor Internetului este in crestere.

Mai mult de 130 de milioane de utilizatori ai Internetului folosesc serviciile Yahoo! pe pietele emergente din Asia de Sud-Est, India si America Latina. La nivel mondial, numarul utilizatorilor atinge 500 de milioane. (ziare.com)

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